1m Kids Have Been Targetted For Unilever’s Grow Fm
Sylvia Acquah, Unilever Home Care Category Manager
Unilever Ghana Limited has re-launched its annual school programme dubbed “Grow Fm” with the aim of reaching 1 million children across the country to change their attitudes toward health and hygiene.
The programme, which was launched at the Lutheran Mission School, focuses on teaching children three health practices using three different Unilever products: Hand-washing with Lifebuoy soap; brushing the teeth twice daily with Pepsodent; and eating well to grow healthy with Blue Band.
The programme will be carried out in three regions in the country — namely Ashanti, Greater Accra and Western.
Sylvia Acquah, Unilever Home Care Category Manager, said the company has for 15 years been engaging schoolchildren in the primary sector on various behavioural change and development programmes.
“Through these programmes Unilever has improved the health, hygiene and nutrition of over 1 million kids directly by teaching them to brush twice daily, eat well and wash their hands with soap always.”
She said the company will continuously hold on to its hallmark as a brand that cares and caters for its consumers’ wellbeing.
She said the “Grow Fm” campaign falls under Unilever’s “health and wellness” pillar of the Unilever Sustainable Living Plan (USLP), which aims at improving the health and well-being of 1 billion people worldwide.
USLP has three big goals to achieve by 2020 — to improve health and well-being, reduce environmental impact and source 100% of our agricultural raw materials sustainably and enhance the livelihoods of people across our value chain.
The Director of Physical Education at the Ministry of Education speaking on behalf of the Deputy Minister of Education, Alex Kyeremeh, said: “The Grow Fm” campaign is “linked to government’s own policy on child health care and child education”.
He said government is committed to improving primary education through the distribution of free laptops, exercise books, free school uniforms and free lunches under the Ghana School Feeding Programme.
He commended Unilever for its innovation and called on other corporate bodies to emulate the gesture by developing initiatives which will lead to the ultimate development of children in the country.
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