Africa Check: A guide to understanding and reporting on opinion polls

By IAfrica
In South Africa
Mar 5th, 2014

Not all opinion polls and surveys are created equal. But all too often news websites, newspapers and radio and television stations fail to properly interrogate them. Just as a single-source news article will lack credibility, so does a news report based solely on the results of a snapshot poll or a survey. Journalists should always question how a poll or survey was done, and dig deeper. Context, additional comment and analysis are vital. Researched by Raymond Joseph and Julian Rademeyer for AFRICA CHECK.

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