Africa Check: A guide to understanding and reporting on opinion polls

By IAfrica
In South Africa
Mar 5th, 2014
0 Comments
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Not all opinion polls and surveys are created equal. But all too often news websites, newspapers and radio and television stations fail to properly interrogate them. Just as a single-source news article will lack credibility, so does a news report based solely on the results of a snapshot poll or a survey. Journalists should always question how a poll or survey was done, and dig deeper. Context, additional comment and analysis are vital. Researched by Raymond Joseph and Julian Rademeyer for AFRICA CHECK.

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