African movies available on-demand worldwide from M-Net
South African content provider M-Net is launching a new video on demand service, providing an extensive catalogue of African films to a global digital rental audience.
The African Film Library www.africanfilmlibrary.com will be managed by the online arm of pay-TV operator DStv, which, like M-Net, is owned by MultiChoice.
“We have been working on building and developing the AFL for three years, and to now see our labour of love launch to the world feels incredible. The AFL is a testament to the work M-Net has put in to making these films available and also to the strength of the African production industry,” said Mike Dearham, head of sales and library, M-Net.
“In making this content digitally accessible we are able to reach audiences right across the African Diaspora as well as to individuals with an interest in the continent’s wealth of culture, history and film – showcasing the quality of African film to the global audience and challenging preconceptions,” Dearham added.
Around 110 titles are currently available from the service, which allows users to rent a film for a 24 hour period and watch as many times as they wish.
M-Net plans to expand the library to host 700 titles. Among the directors already featured are Ousamane Sembene, Youssef Chahine and Djibril Diop.
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