Charlae joins DC Records
It was a moment of joy for budding Hip hop and highlife singer, Nnochiri Charles Ugo, aka Charlae, when he was signed on to DC Records led by Mbataku Chimaobi Clark last Friday in Lagos, amidst pomp and circumstance.
At the official signing ceremony witnessed by the management of the record label, the 27-year-old singer also delighted the audience with a performance of his single, Longer Night, which has been rated a potentially award-winning song by music critics.
In an interview with The Nation, Charlae, who obtained a degree in History and International Studies from the Imo State University, recalled his journey into the nation’s music industry. “I grew up in a family, where everybody was in the choir. So, it was just something I grew up doing.”
Although his late parents wanted him to either be a medical doctor or an engineer, Charlae, however, followed his heart, after embarking on some self-discovery. “I tried to find out what I love to do and I discovered it is music.”
Charlae, who described himself as a versatile musician, explained that he would be doing a collabo with wave-making rapper, Phyno, on the single off his forthcoming 18-track album.
When asked to explain the inspiration behind his new single, Longer Night, he said: “A friend of mine once organised his birthday party at night. But that day, my car broke down, so I got to the venue about 2.00a.m. So, I felt I had missed out a lot from the fun. Therefore, I wished the day would never break and even wished for a longer night.”
According to him, his three-year-old music career took a dramatic turn after he dropped his first single, Bad Girl, in 2012. It was widely accepted by music buffs. Obviously, he had wormed his way into the heart of Chimaobi Clark, the Australia-based CEO of DC Records with that single. “In 2012, I dropped a single called Bad Girl produced by Paul P. It was done in my own little capacity. It didn’t, however, get into the streets because there was no platform. So, I was surprised when De Clark( DC Records boss) called me up from Australia and said he downloaded my song on the Internet. He is into show promotion in Australia. That was how it all started.”