Emirates unveils inflight entertainment for visually impaired
Emirates, the global connector of people and places, continues to set industry standards by becoming the first airline to introduce audio description on movies for visually impaired customers on its inflight entertainment system, ice Digital Widescreen.
Emirates’ ice (information, communication and entertainment) was recently awarded the ‘World’s Best Airline Inflight Entertainment’ award at the SKYTRAX World Airline Awards for the 10th consecutive year.
Ice now offers Audio Description soundtracks on 16 Walt Disney Studios Motion Pictures films including Frozen, Saving Mr. Banks, Cars 2, Monsters University , Marvel’s The Avengers, Toy Story 3 and all four Pirates of the Caribbean movies.
Audio Description, increasingly common in cinemas and TV, is a recorded narration explaining the scene during the gaps in dialogue, while the film soundtrack continues at its normal pace.
In 2007, Emirates also worked with Walt Disney Studios Motion Pictures to introduce Closed Captions, the technology used by the hard of hearing, for the first time in inflight entertainment as well as showing the actors’ dialogues in subtitles, Closed Captions also include references to sound effects used in the movie.
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