Firm launches online shopping service

By IAfrica
In Nigeria
Aug 29th, 2014
0 Comments
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Nigerian consumer internet company, Iconway, has launched a new product called PricePadi.com, a new online shopping service that allows customers to discover products available from different sources in Nigeria along with their current prices.

PricePadi.com which features over 10,000 product items under mobiles devices, electronics, computers and appliances from hundreds of leading brands would be officially launched in Lagos on September 1.

Its wide selection of products can easily be navigated using search and recommendation technology, making it easy for customers to find what they need faster and view the available product offers online.

Speaking on the product, Iconway Founder, Oduntan Odubanjo, said, “We have built a solution which though far from perfect provides a great user experience for Nigerian shoppers to research items before purchasing. Our goal is to allow Nigerians make informed purchasing choices and we will be investing over the next couple of years to take this to the next level.”

He highlighted the recent growth of e-commerce in Nigeria, saying this growth created the need for consumers to have access to the kind of information to make it easier for them to not only make informed decisions about related goods and services, but also discover where to get them online.

“The online shopping services comes at a time when Nigerians appear to be embracing the culture of  buying products online, especially with the advent of various online stores selling goods online as well as the federal government’s push for a cashless society. These economic factors combine to make PricePadi.com a veritable tool for internet savvy consumers,” Odubanjo added.

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