GSK’s horlicks gets new flavour

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In Nigeria News Feed
Feb 9th, 2014
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GlaxoSmithKline Consumer Nigeria Plc (GSK) has re-launched its premium nutritional beverage drink, Horlicks, a delicious and nourishing family drink into the Nigerian market. Horlicks, which contains 23 vital nutrients, is produced to meet daily nutritional needs for strong bones, sharp minds and a healthy body.

Brand Manager Horlicks, Mrs. Adebimpe Osanyintuyi, speaking at the trade launch held at the Oke-Aarin retail market, Lagos Island, said GSK is re-launching the highly nutritional brand to meet consumer needs and yearning based on research, feedback and traders’ insight.

“Nigeria is a cocoa beverage market and we have decided to meet our consumer’s needs by introducing Horlicks Chocolate flavour with an improved package and formulation to appeal more to our esteemed consumers. We have also decided to re-launch the premium beverage as a way of creating awareness amongst traders, distributors, partners and consumers on the new Horlicks that offers 23 key nutrients to meet the nutritional needs of every member of the family, providing them with total vitality and nourishment” Osanyintuyi informed.

Horlicks now comes in two flavours: the original malt flavour and the chocolate flavour that contain multiple micronutrients and essential vitamins for the health of the whole family.

While expressing the company’s commitment to improving the quality of human lives by enabling people to do more, feel better and live longer, Africa Marketing Director Family Nutrition, Mr. Lampe Omoyele said Horlicks is a highly nutritional product designed to meet these needs and can be taken anytime of the day.

“Horlicks is a premium nutritional health drink for the whole family and can be taken anytime of the day as part of a regular balanced daily diet. Horlicks provides daily dose of nutrients and supplements important for the growth and development of children as it promotes strong bones, sharp mind and a healthy body. To satisfy our esteemed consumers, we have repackaged Horlicks in more attractive plastic and sachet packages loaded with nutritional benefits for fitness, alertness and with adequate supplements to help excel in daily and extra – curricular life” Omoyele explained.

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