Have You Heard About Face-kini?
It’s no longer bikinis taking over the world, a new trend a facial mask called face-kini has also sprang up.
According to BBC China Blog, Face-kini was first sported by middle-aged women as a practical addition to their swimsuits.
New York-based style magazine CR Fashion Book, founded by former Vogue Paris editor Carine Roitfeld, recently published a photo shoot of models with pouting red lips, wearing face-kinis, chic swimsuits and fancy jewelery and in two days, the subject gathered almost 12 million posts on the Chinese equivalent of Twitter, Weibo.
“Chinese old women are at the centre of the global fashion world,” said one comment. “It looks like bank robbers are raiding the beach,” others joked.
Face-kini was created to help protect the face from sun and keep it fair.
Apart from the face-kini, the Chinese use special UV-blocking sun umbrellas which can be attached to bike handles. There are also sun-blocking removable sleeves and Batman-style capes.
One Weibo user explained that being white was a sign of prosperity.
“Since ancient times, a classic beauty in the eyes of the Chinese has white skin,” he said. “Girls raised in wealthy families could afford to stay indoors and away from hard labour, and their rosy white skin was a sign of their good fortune.”
This is considered strange especially to many Western countries who pay for tanning.
Tanning salons are just now starting to take off in big Chinese cities, where Western influences are more pervasive.
Liu Yupu, or “China tanning boss” as he goes by on Weibo, took the sudden popularity of face-kinis lightly.
He said: “These days, if you had just been to a tanning salon in China, your parents and close friends may call you an idiot, but you’ll also get plenty of compliments.”