Hyundai lifts film industry

By IAfrica
In Nigeria
Apr 13th, 2014
0 Comments
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Hyundai Motors Nigeria has donated two new Hyundai cars to support Africa’s film and TV industry at the just ended 2014 Africa Magic Viewers Choice Awards (AMVCA).

The vehicles, which include Hyundai Veloster three-door sports car and iX35 crossover were given out to messrs Michelle Bello for emerging winner in the ‘Trailblazer’ category of the award and Pete Edochie, who was awarded ‘Industry Merit Award.’

This is the first time the Korean automaker country representative is supporting AMVCA since the show was inaugurated last year.

“We are proud to be associated with Africa’s distinguished movie stars and the film and TV industry,” Hyundai Motors said.

The company said African movie industry has contributed immensely to the socio-cultural development and diversity of the African continent.

Hyundai Motors Nigeria Head, Sales and Marketing, Jatin Nadkarni, said: “Hyundai is a global brand with predilection for high quality with stylish and fluidic sculpture designs that not only revere Hyundai sporty and dynamic styling but seeks to compliment efforts geared at celebrating African culture and values.”

He hailed the AMVCA initiative, describing it as yet another incentive to acknowledge African homogeneous socio-cultural heritage, which are divided into great number of ethnic cultures.

“We, at Hyundai, realise the need to enrich the process of education through the development of African culture and we appreciate the significance of cultural diversity,” Nadkarni added.

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