BlackBerry launched its comeback effort Wednesday with a revamped platform and a pair of sleek new handsets, along with a company name change as part of a move to reinvent the smartphone make
We wrote last week that BlackBerry 10 would need some of the top apps in the ecosystem if it would be able to take on the iPhone.
Research In Motion — now BlackBerry — unveiled some of those apps at its big launch event for the BlackBerry 10 phones today.
It got most of it right, based on some of the apps featured in the launch video and what was talked about on stage — but there are a few apps missing.
Here’s a quick rundown of what’s coming in the new phone that’s significant — and, more important, what’s missing:
Instagram and Snapchat, two photo-sharing apps that are critically important given the intense popularity of the apps on other devices, were not present among the line-up of apps coming out for the new BlackBerry 10 devices.
The new ecosystem also appears to be missing Netflix at launch, which is one of the top entertainment apps for smartphones. RIM did unveil a number of music and video partners for its storefront this week, but it’s still going to need the huge libraries that Netflix and other apps have.
As a major plus, the company said it would have Skype, one of the most popular online calling and messaging services. That fills out a big need for the company when it comes to a good, international voice-over-IP calling and messaging service.
It also appears that the phone will have Evernote, which is among the best productivity apps for smartphones. Evernote automatically synchronizes notes across multiple platforms — like tablets, computers and phones.
For music streaming, the company said it would have Rdio. Radio apps like Pandora are popular, but a more direct music-playing app is basically a necessity for smartphones today. So BlackBerry has this covered.
It does come with a host of pretty good games – Angry Birds Star Wars, Jetpack Joyride and Where’s My Water are all there.
And it did have all the usual suspects — Facebook, Twitter, LinkedIn and Foursquare — but we knew those were coming. What we didn’t know was coming was WhatsApp, one of the most popular messaging apps for smartphones. This is kind of a weird choice given the prominence of BlackBerry Messenger, what the company hopes will continue to be among the most popular messaging apps in the world.