Lagos hosts 4,000 at exhibition

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In Nigeria
Mar 6th, 2014
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Lagos State has concluded plans to welcome about 4,000 visitors at the maiden edition of the Signage & Outdoor Conference and Exhibition scheduled for the Eko Hotels Convention Centre, Victoria Island, between June 22 and 27.

The initiative, which is tagged, “Sign and Outdoor Conference & Exhibition Africa (Lagos 2014),’’ being put together by the Lagos State Signage and Advertisement Agency (LASAA), will attract about 300 exhibitors and other participants from 30 countries drawn from Europe, Asia, America, Africa and Nigeria.

In a statement, Temitope Akande, Manager, Corporate Affairs, LASAA, said this year’s edition is geared towards creating a convergence of stakeholders within the out-of-home advertising industry.

He said the conference would focus on trends, best practices, innovations and challenges within the Nigerian and African context. Conference participants, he said, would include advertising agencies, outdoor practitioners, media owners, signage fabricators, printers, advertisers, regulators, government Officials, event companies, outdoor protection services, retailers, franchisees and marketing professionals.

The agency’s Managing Director, Mr. George Noah, said: ‘‘The objective is to provide a veritable platform for the growth and development of signage and outdoor advertising in Lagos State, Nigeria and Africa. The event is expected to attract from within and outside the country, industry regulators, consultants, designers, researchers, brand managers, media buying agencies, event companies, suppliers, manufacturers, exhibitors in the signage, digital signage, retail signage solutions, outdoor media as well as screen and digital printing industries. Our objective is to create an enabling environment that will help all players in our sector to grow their business and to keep abreast with new innovations from across the globe.”

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