Loyalty Reward Scheme for GTBank’s credit card holders

In Nigeria
Mar 10th, 2014

Guaranty Trust Bank plc has launched its new loyalty scheme exclusively for GTBank credit card holders.

The loyalty scheme is organized in partnership with Avios Group Limited; a British travel promotions company that specializes in points and air mile promotions.

The initiative according to the bank  is part of the bank’s overall strategy to bring the best in card products to its customers.

“ It aims to reward international GTBank credit card holders for using their cards to pay for their purchases using Point of Sale terminals. With the GTBank credit card loyalty scheme, every card holder will obtain one Avios point for every 2 dollars spent from the card.

“ When reaching certain number of points, the card holder can use them to book flights or upgrade tickets on British Airways Airline. The amount of Avios points a customer need depends on the destination and class of travel, “ the bank explained in a statement.

The Managing Director Mr. Segun Agbaje said the bank believes that “ it is important to anticipate our customers’ desires, and tailor the most rewarding experiences for them.”

“ The collaboration with Avios Group Limited to introduce the rewards program cements our position as the best Bank in Nigeria, which is also in line with our strategy to serve our valued clients locally and globally. We are thrilled to be the pioneers of this initiative which will run till the 16th of March, 2015. ” Agbaje stated.

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