Royco Level Don Change Promo Priize Presentation

By IAfrica
In Nigeria
Aug 24th, 2014

Royco, the seasoning brand from Unilever Nigeria Plc recently rewarded consumers who participated in their just concluded “Royco Levels Don Change” promo with three Hyundai Accent cars as the grand prize. The cars were presented to the winners at the Unilever Head Office in Lagos state. Continue…

The nationwide promo which started on the 7th of April and ended on the 15th of July involved consumers sending in two empty Royco 400g packs to Unilever Head Office, or dropping them off at designated redemption centers. The draws took place monthly at major markets nationwide while the grand prize draws were at Aba, Ilorin and Kano.   

Three grand prize winners of brand new Hyundai Accent cars emerged from draws which were run once every month during the period of the promotion. Ms. Goodness Ndudi Ezenwa from the Northern region, Mr. Ubong Effiong from the South East region, and Mrs. Temitope Olanipekun emerged from the South West region. A total of 70,000 entries were received; 50,000 instant gifts and 500 consolation prizes of kitchen appliances such as blenders, cookers, refrigerators and deep freezers have also been awarded.

Speaking at the Grand Prize Presentation event, the Brand Building Director; Foods Mrs. Nsima Ogedi- Alakwe stated that the promotion served as an avenue for the Royco brand to say thank you to her consumers for their loyalty to the brand. The event is also a demonstration that Unilever keeps her promises to her consumers and would always put the consumer first.

Also speaking at the event, the Category Manager Savoury, Mrs. Nnenna Osi-Anugwa stated that Unilever rewards loyal consumers who have consistently endorsed Royco as the brand which is now meatier than ever and offers irresistible taste and aroma to their meals. She further added that for these consumers and all Royco users, their levels have changed positively.

Royco was just recently re-launched with a great improvement in taste, making the brand meatier than ever, and a new attractive packaging to give consumers a more enjoyable cooking experience and guaranteed tasty meals and irresistible aroma every time 

Your favorite Royco comes in three different variants; Royco Beef which is now meatier than ever, Royco Chicken made with real Chicken and Royco Goat meat which gives the authentic Goat meat flavour.

To crown it all up, Unilever Nigeria is driving affordability across her category, while improving on the functional benefits of her brands. Recently, Royco prices have been reduced: Royco beef x 100 cubes now sells for N230, Royco Chicken x 25 cubes is N50 per pack and Royco Chicken x 100 cubes is N250 per pack.

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