Bethlehem

By IndepthAfrica
In East Africa
Aug 26th, 2012
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Lucy Siegle, The Observer SoleRebels founder Bethlehem Tilahun Alemu was convinced she could make stylish shoes out of old tyres, The idea for footwear label soleRebelspopped into the brain of Bethlehem Tilahun Alemu in 2004. Looking around her native Addis Ababa, she caught sight of the ubiquitous s...